Assam Pineapple

Visual identity and print design for Assam's delicious pineapples grown in the famous north-eastern state of India, which is well known for its hand-crafted products.

Year

2021

Disciplines

Identity Design
Print Design

Industry / Client

Horticulture

Design Lead

Rishabh Pandey

The identity draws inspiration from Assam's rich hand-made culture, reflecting the deep care and affection invested in every creation within this region. Symbolizing this devotion, the fruit's crown is thoughtfully designed as a subtle representation of the tender love and careful nurturing required for its natural growth and delicious flavour.

This is complemented by the typography and vibrant color scheme which perfectly encapsulate the fruity essence and freshness in every detail.

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Multi-disciplinary designer who's bilingual in pixels and print.

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