ThoughtWorks Away Day

Identity and visual language for the largest yet India Away Day hosted by ThoughtWorks.

Identity Design, Branding

ThoughtWorks cover image

India Away Day 2019 was the larget yet Away Day event hosted by ThroughtWorks which housed an audience of 1700+ participants flown over to Kerala, India from various parts of India and world for an exciting 2 days.

Event highlights video
ThoughtWorks cover image
Main stage design mockup
ThoughtWorks Event Theme
Deconstruction of theme: ‘Scale the Art of Heavy Lifting’
ThoughtWorks cover image
Identity concept and evolution of form
ThoughtWorks cover image

The form symbolises the state of equilibrium where a triangle has lifted a heavier element. The levitating shape is like the sun with corners pointing in all directions—this represents the strength to master scale.

The combined form is like a tree which is an epitome of growth, immense strength and sharing without any discrimination. The blue and green colours not only resemble the beautiful landscapes of Kerala – the event destination but also symbolise trust and progress.

ThoughtWorks cover image
Cue cards
ThoughtWorks Event Entry Mockup 2
Entry arch and welcome performance
ThoughtWorks Event Entry Mockup 1
Entry arch design exploration 1
ThoughtWorks Event Entry Mockup 2
Entry arch design exploration 2
ThoughtWorks cover image
Event lanyards
ThoughtWorks Art Gallery
ThoughtWorks Booths
ThoughtWorks cover image
ThoughtWorks cover image

Project Details

Design & Art Direction: Rishabh Pandey, WizCraft

Main Stage Design: Rishabh Pandey, Arijit Debnath, WizCraft

Art Gallery: Sumeet Moghe, Rishabh Pandey

Photography: WizCraft, Rishabh Pandey

Project Managers: Ankur Dang, Kriti Mehta

3D Visualizations of Stage & Arch: WizCraft

Event Management: WizCraft

Project Year: 2019