Design and Degree Show

Branding and identity design for a three-day design conference organised by IDC, IIT Bombay.

Identity Design, Art Direction, Publication Design

IDC, IIT Bombay organises the Design & Degree Show, a three-day design conference. It is the yearly design display of IDC's graduating batch of Masters of Design programme. DDS is also a platform that brings renowned design practitioners and thinkers together through seminars and discussions on design, technology, society, art, and sustainability.

The philosophy for the visuals is derived on the cymatics technique. When a certain sound frequency travels through a particle/liquid, it creates nodal patterns on the medium. The frequency of the wave and the medium through which it flows determine its shape. The identity and branding are a recognition of the continual tug of war between form control and formlessness.